Description of the project
The Osteria del Mirasole is known for the quality of the cuisine created with local raw materials, awarded as the best Trattoria d'Italia 2020.
The project intends to enhance the Osteria in the context of local tradition, redevelop the environments, improve the offer and innovate the products by improving its attractiveness.
The exhibition spaces will be renovated, innovative tools will be purchased and an e-commerce service will be activated.
Goals
The project intends to facilitate the competitiveness of the Osteria, enhancing the typicality of the area and helping to encourage the knowledge and enhancement of the historic shops in the context of the local tradition. Objectives: redevelop environments, encourage integrated promotion, with a new website and e-commerce service, improve production processes with innovative tools and machinery for the laboratory-kitchen.
Results
A significant improvement in the display areas and work tools is expected, which will allow for a further improvement in the quality of the products. With the promotional initiatives, website and new e-commerce service, the aim is to qualify and improve corporate communication, also towards new customer segments, including foreign ones. Electric bikes will provide a new service to customers for discovering the area.
The project was approved under the European Funds of the Emilia-Romagna Region - Por Fesr 2014-2020 and subsequently financed with resources from the FSC 2014-2020 Development and Cohesion Fund.
